We worked with the innovative marketing people at Fuze and bright actors to create this two minute product launch video, one that captures the value of their product to accelerate and simplify business communication. From a creative perspective, the Shakesperian "asides" and the "House of Cards" bubble text helped us tell the story against some stunning visuals and driving music. The film was shot at The Club Everybody Fights on Channel Street in Boston, and at WeWork (Anderson Digital Headquarters), and at Fuze headquarters. The video can be seen on the new Fuze website www.fuze.com.
A note just back from the client: "I was down in Orlando all last week at Gartner Symposium and we had the video looping in our booth the whole time, and got lots of compliments on it. It's also producing some of the highest engagement metrics I've seen on a B2B video. About 65% of viewers are watching for the entire duration, which is almost unheard of. This is an extremely healthy engagement curve by any standards!"