September 15, 2017

So, my first "ideathon" - a weekend working with a bright, diverse team to develop an empathetic, original idea to ease the burden of caring for people with Alzheimers.  A great cause, great team, and with a 4 minute presentation, a chance to compete with over 50 other...

June 8, 2017

Well, quality always matters, of course - but when do you need that outside viewpoint, that extensive research, that van full of booms and tracks and 4K cameras, that precise editing, that 3-D animation, that intellectual and emotional impact when the music, editing, l...

March 3, 2017

One recent joy: working with the team at Bridgewater State University and two creative partner agencies, kor group and Libretto, on the most comprehensive, well thought-out and integrated admissions campaigns (or marketing campaign) we've ever worked on. The campaign i...

February 17, 2017

We recently completed a program for Graduate Studies at Bridgewater State University that was just put up on their website. Initially we were simply looking for the most compelling story we could find for a 30-second broadcast spot that fit with Bridgewater's messaging...

February 14, 2017

One thing we particularly like: our clients maximizing their efforts and our efforts in high quality video production. It just takes a lot of time to conceive of a program, get management commitment, and refine, refine, refine, even before the van pulls up with the 4K...

February 13, 2017

Last fall we created a video for one of the hottest start-ups in the city, FUZE. It was an intense, collaborative, risky and creative video and, when you are at the edge, you always want to know - did it work, did it pay-off? Does quality matter? And, well, even if you...

January 3, 2017

Over the past few weeks people have been asking me how my year was and I tell everyone I've been involved with the best video projects I've ever been involved with since I started creating videos way way back in 1978. (Assume I started very young!) Not to diminish some...

November 7, 2016

One of our most exciting recent projects was working on a video to celebrate the 100th anniversary of Cardiology at Massachusetts General Hospital (MGH).  The video was created for the annual Paul Dudley White Society event, this year held on October 15 at the Westin H...

October 26, 2016

We worked with the innovative marketing people at Fuze and bright actors to create this two minute product launch video, one that captures the value of their product to accelerate and simplify business communication. From a creative perspective, the Shakesperian "aside...

October 25, 2016

Three of these broadcast spots started on New England television stations in the fall of 2016, and the fourth is scheduled for Winter, 2017. The spots capture, quickly, the essence of this institution. Three of the spots feature a student. One, an overview, captures th...

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